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Motel 6

How much does Motel 6 cost?

Initial Investment Range

$195,259 to $8,239,350

Franchise Fee

$41,300

The franchise is for the operation of a Motel 6 motel offering limited services and limited amenities, designed to compete directly with other brands in the transient economy segment of the lodging market.

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Motel 6 March 5, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
1
7

Disclosure of Franchisor's Financial Instability

Low Risk

Explanation

The franchisor, G6 Hospitality Franchising LLC (G6), appears financially stable based on its audited financial statements. For fiscal year 2024, it reported over $72 million in revenue and $47 million in net income, with a strong balance sheet showing positive members' capital of over $30 million. No indicators of financial instability like a going concern note were found. However, G6 makes very large annual cash distributions to its parent company.

Potential Mitigations

  • An accountant should review the complete financial statements, including footnotes and the history of large cash distributions to the parent company.
  • It is important for your business advisor to assess the long-term strategy of the parent company, OYO Hotels, and its potential impact on G6.
  • Discuss with your attorney any potential risks associated with the franchisor being operated as a cash source for its parent entity.
Citations: Item 21, Exhibit H

High Franchisee Turnover

High Risk

Explanation

Item 20 data from 2022 to 2024 shows a concerning and increasing number of franchise terminations, rising from 25 in 2022 to 59 in 2024. This represents a franchisee termination rate of approximately 4.9% in the most recent year. While not excessively high, this upward trend in terminations could signal underlying issues within the system, such as franchisee unprofitability, dissatisfaction, or stringent enforcement by the franchisor, that may impact your business.

Potential Mitigations

  • Your business advisor should help you analyze the three-year trend of terminations and compare it to available industry benchmarks for context.
  • Contacting former franchisees from the list in Exhibit G-3 is critical to understand the specific reasons they left the system.
  • An attorney can help you formulate questions for the franchisor regarding the reasons for the increasing number of terminations.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

The risk of a system growing too quickly to be properly supported was not identified. Item 20 tables show a mature system with over 1,100 franchised outlets. The net change in the number of franchised units has been negative in the last two years, indicating the system is not undergoing dangerously rapid expansion. The franchisor appears to have long-established support structures in place for its large system.

Potential Mitigations

  • Engage a business advisor to review the franchisor's support structure in relation to its large system size.
  • Speaking with both new and established franchisees can provide insight into the consistency and quality of support.
  • Your accountant can confirm that the franchisor's financial statements reflect adequate investment in franchisee support systems.
Citations: Item 20

New/Unproven Franchise System

Low Risk

Explanation

This risk is not present. Motel 6 is a well-established brand that has been in operation since 1962, and the franchisor has been offering franchises since 2005. The system is mature, with over 1,100 franchised locations and experienced management, as detailed in Items 1 and 2. The financial statements in Item 21 show a long history of profitable operations, indicating a proven and stable business model.

Potential Mitigations

  • It is still valuable for your business advisor to research the brand's competitive position within the current economy lodging market.
  • Discuss the brand's long-term strategic direction and plans for staying competitive with your financial advisor.
  • An attorney can help verify that the long history of the brand is backed by consistent intellectual property protection.
Citations: Items 1, 2, 20, 21

Possible Fad Business

Low Risk

Explanation

This risk is not identified. The Motel 6 brand operates in the economy lodging segment, a long-established and enduring part of the travel industry. The business model, which focuses on providing basic, affordable accommodations, is not based on a fleeting trend. The brand has demonstrated long-term consumer demand and has been operating continuously since 1962, indicating it is not a fad business.

Potential Mitigations

  • Your business advisor can help you assess the current and future strength of the economy lodging sector.
  • Evaluating the brand's marketing and technology strategies with a professional can provide insight into its plans for continued relevance.
  • An accountant can help you model the business's resilience to various economic cycles.
Citations: Item 1, Item 11

Inexperienced Management

Low Risk

Explanation

The management team detailed in Item 2 appears to have extensive experience in the hospitality industry. Many executives hold or have held senior positions within G6 Hospitality, its parent OYO, or other relevant companies. This suggests the leadership team has experience in both franchising and hotel operations. The franchisor itself, G6, has been franchising since 2005, indicating a long history of managing a franchise system.

Potential Mitigations

  • A business advisor can help you research the specific track records of the key executives listed in Item 2.
  • Speaking with current franchisees about the quality of management's operational support and strategic direction is still a valuable step.
  • Your attorney can review any recent management changes and assess their potential impact on the franchise relationship.
Citations: Items 1, 2, 11

Private Equity Ownership

Medium Risk

Explanation

As of December 2024, the franchisor's ultimate parent organization is OYO Hotels Inc., a major global hospitality company. While not a traditional private equity firm, large corporate ownership can introduce similar risks, such as prioritizing shareholder value, making system-wide changes to improve metrics, or selling the brand. The Franchise Agreement allows the franchisor to assign the agreement to a new owner, which could change the system's direction. The franchisor's large cash distributions to its parent confirm this dynamic.

Potential Mitigations

  • A business advisor should help you research OYO's reputation and its management style with its other hotel brands.
  • It is wise to discuss the high cash distributions to the parent company with an accountant to understand the financial priorities.
  • Your attorney should review the assignment clauses to explain your rights and risks if the brand is sold again.
Citations: Items 1, 17, 21, FA § 13.11

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. Item 1 clearly discloses the franchisor's parent companies, up to OYO Hotels Inc. and its ultimate parent, Oravel Stays Limited. Item 21 includes the franchisor's audited financial statements. Because the franchisor is an established entity with significant assets and a long operating history, and it is not guaranteeing obligations of its parent, the parent company's financials are not required to be disclosed under franchise law.

Potential Mitigations

  • An attorney can confirm that the ownership structure is fully disclosed and compliant with franchise regulations.
  • It's valuable for an accountant to review the provided financials to ensure they stand on their own without needing parent support.
  • A business advisor can research the public information available on the parent companies for additional context.
Citations: Item 1, Item 21, Exhibit H

Predecessor History Issues

Low Risk

Explanation

This risk was not identified. Item 1 discloses the franchisor's history, including its name change from Accor Franchising North America, LLC in 2012 and its acquisition by OYO Hotels Inc. in 2024. The FDD appears to properly incorporate the relevant history of these entities. There are no indications of undisclosed predecessors or attempts to obscure past issues related to them. Litigation and bankruptcy history for the current entity and its parents are disclosed.

Potential Mitigations

  • Your attorney should confirm that the predecessor disclosures in Items 1, 3, and 4 comply with all franchise law requirements.
  • It is prudent to ask long-tenured franchisees about their experience under previous ownership structures.
  • A business advisor can help research the history of the brand under its prior owners for a more complete picture.
Citations: Items 1, 3, 4

Pattern of Litigation

High Risk

Explanation

Item 3 discloses two significant legal actions against the franchisor's affiliates regarding a past policy of sharing guest data with federal immigration authorities, resulting in settlements totaling $22 million. While the underlying conduct has ceased and brand standards were changed, this history is material. Other disclosed litigation with franchisees appears to have been resolved in the franchisor's favor. This specific history of guest-data litigation constitutes a unique risk discussed further in the Miscellaneous Risks section.

Potential Mitigations

  • An attorney must review the details and outcomes of all litigation disclosed in Item 3, particularly the class action and government actions.
  • It is important to discuss with the franchisor the specific changes in policy and training implemented to prevent recurrence of guest data issues.
  • Your insurance broker should be consulted to ensure your liability coverage adequately addresses guest privacy-related claims.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
5
2
8

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
6
6
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
3
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
8
5
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.