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Studio 6

How much does Studio 6 cost?

Initial Investment Range

$197,107 to $9,217,088

Franchise Fee

$41,300

The franchise is for a motel operated as one of the following Studio 6 brands.

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Studio 6 March 5, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
6
1
3

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

Financial statements in Item 21 reveal G6 Hospitality Franchising LLC (G6 LLC) is profitable but is being systematically drained of cash. It paid over $160 million in distributions to its parent in three years, reducing cash from $36.4M to $6.2M. A recent acquisition by a new parent (OYO Hotels) and complete management turnover in December 2024 create significant uncertainty about future financial stability and the ability to support franchisees.

Potential Mitigations

  • An experienced franchise accountant must thoroughly analyze the franchisor's financial statements, focusing on cash flow trends, related-party transactions, and the impact of the new ownership.
  • Engaging a business advisor to research the new parent company, OYO Hotels, and its strategy for the Studio 6 brand is critical.
  • Your attorney should review the FDD for any financial assurances, like performance bonds, that may be required by state regulators due to these financial conditions.
Citations: Item 1, Item 2, Item 21, FDD Exhibit H

High Franchisee Turnover

Medium Risk

Explanation

Item 20 data reveals a notable number of franchise terminations over the past three years (30 for the Extended Stay brand). While the system is growing overall, this level of franchisee exits could suggest underlying issues with profitability, operational challenges, or the franchisor relationship. You should investigate the reasons for these departures before investing.

Potential Mitigations

  • It is crucial to contact a significant number of former franchisees listed in Exhibit G-3 to understand why they left the system.
  • Your accountant should help you analyze the turnover rates presented in Item 20 and compare them against available lodging industry benchmarks.
  • Discussing the specific reasons for the terminations with the franchisor can provide additional context, though their perspective should be independently verified.
Citations: Item 20, FDD Exhibit G-3

Rapid System Growth

Low Risk

Explanation

The Studio 6 Suites system is expanding very rapidly from a small base, while the Extended Stay brand shows steady growth. Rapid expansion can sometimes strain a franchisor's ability to provide adequate support and training, especially given the recent complete turnover in G6 LLC's management team following its acquisition.

Potential Mitigations

  • Engaging a business advisor to assess if the franchisor's support infrastructure is scaling appropriately with its growth is recommended.
  • In discussions with current franchisees, specifically inquire about the quality and responsiveness of support services.
  • Your accountant can review the financial statements to evaluate if the franchisor is reinvesting sufficiently to support its expanding system.
Citations: Item 1, Item 2, Item 20, Item 21

New/Unproven Franchise System

High Risk

Explanation

The franchisor, G6 LLC, was acquired by OYO Hotels in December 2024, and the entire executive team listed in Item 2 is new as of that date. This represents a new, and in some respects unproven, management team for this system. While the Studio 6 brand has history, the new ownership and leadership create risks associated with new strategies, potential support changes, and a lack of a track record with this specific team.

Potential Mitigations

  • A business advisor can help you conduct extensive due diligence on the new parent company, OYO Hotels, and the background of the new management team.
  • It is critical to speak with existing franchisees about any changes in support or operations since the December 2024 acquisition.
  • Your attorney should review for any additional protections you might negotiate to account for the risks associated with a new leadership team.
Citations: Item 1, Item 2, Item 20, Item 21

Possible Fad Business

Low Risk

Explanation

The Studio 6 concept operates in the competitive extended-stay and transient lodging market. While this is a well-established hotel segment and not a fad, your success depends on the brand's ability to compete effectively against numerous other established lodging brands and maintain its value proposition to travelers. The franchisor's marketing and system development efforts outlined in Item 11 are central to this competitive positioning.

Potential Mitigations

  • A business advisor can help you conduct an independent analysis of the local competitive landscape for extended-stay and budget-transient lodging.
  • Reviewing the franchisor's marketing plans in Item 11 with a marketing professional can help assess their strategy for maintaining brand relevance.
  • Your accountant can help you model different occupancy and rate scenarios based on local competition.
Citations: Item 1, Item 11

Inexperienced Management

High Risk

Explanation

Item 2 reveals the entire executive team at G6 LLC, including the CEO and heads of operations and finance, was newly appointed in December 2024 following the acquisition by OYO Hotels. While some executives have experience with the new parent company, they lack a track record of managing this specific G6 LLC franchise system. This complete, recent management turnover presents a significant risk regarding strategic direction, operational continuity, and franchisee support quality.

Potential Mitigations

  • Engaging a business advisor to research the professional backgrounds and track records of the new executive team is a critical step.
  • It is vital to speak with current franchisees to gauge their confidence in the new leadership and to learn about any changes since the takeover.
  • Your attorney should be consulted to understand the implications of this management change on the franchisor's contractual obligations.
Citations: Item 1, Item 2

Private Equity Ownership

High Risk

Explanation

G6 LLC was acquired by OYO Hotels in December 2024. OYO's parent company is Oravel Stays Limited, an Indian hospitality technology company. This ownership structure introduces risks common with institutional investors, where focus may be on maximizing returns, potentially through fee increases or support reductions. The Franchise Agreement allows G6 LLC to assign the agreement to a successor, meaning the system could be sold again, introducing further uncertainty.

Potential Mitigations

  • Researching the business model and reputation of the new parent, OYO Hotels, with a business advisor is highly recommended.
  • Your attorney should clarify the terms under which the franchise agreement can be assigned to another company.
  • Discuss any changes in operational philosophy or support since the acquisition with current franchisees.
Citations: Item 1, Item 17, FA § 13.11

Non-Disclosure of Parent Company

High Risk

Explanation

The FDD discloses the parent company structure, culminating in Oravel Stays Limited in India. However, financial statements are only provided for the franchisor, G6 LLC, and not for the ultimate parent. While G6 LLC is profitable, it has been systematically transferring all its cash to its parent. Without the parent's financials, it is difficult to assess the overall financial health and stability of the entire organization that now controls your franchise.

Potential Mitigations

  • Your accountant should analyze the provided financials with the understanding that they do not reflect the health of the ultimate parent company.
  • Given the cash transfers, a business advisor should help you evaluate the risk that the franchisor entity is being treated as a cash source rather than a long-term business to be invested in.
  • Your attorney can advise on whether state law might require parent financial disclosures under these circumstances.
Citations: Item 1, Item 21

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 1 discloses the franchisor's history, including a name change in 2012 and the recent acquisition in 2024, but it does not list any predecessors in the sense of acquiring the system from a prior, unaffiliated company. A franchisee should always review this section to understand the full lineage of the brand they are buying into.

Potential Mitigations

  • A franchise attorney can help you verify the corporate history detailed in Item 1 and identify any potential risks from unmentioned predecessors.
  • Investigating a brand's history with a business advisor can provide context on its evolution and stability.
  • Confirm with the franchisor that there are no other predecessor entities whose history could be relevant to your investment.
Citations: Item 1

Pattern of Litigation

High Risk

Explanation

Item 3 discloses a history of significant litigation. This includes two lawsuits brought by franchisees alleging fraud and breach of contract, and two major actions (a class action and a government suit from the State of Washington) related to sharing guest data with immigration authorities, resulting in multi-million dollar settlements. This pattern suggests potential issues in franchisee relations and reveals a significant past operational and reputational problem that required substantial changes and financial payouts.

Potential Mitigations

  • Your attorney must carefully review the details and outcomes of all litigation disclosed in Item 3 to assess the nature and severity of the risks.
  • A business advisor can help you investigate the underlying issues that led to this litigation, particularly the privacy-related lawsuits.
  • It is imperative to discuss these past issues with the franchisor and current franchisees to understand what changes have been implemented to prevent recurrence.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
5
3
7

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
6
5
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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5

Territory & Competition Risks

Total: 5
5
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
3
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
5
5
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
6
6
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.