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Howard Hanna Real Estate Associates

Howard Hanna Real Estate Associates, LLC
1-412-967-9000

How much does Howard Hanna Real Estate Associates cost?

Initial Investment Range

$45,000 to $258,500

Franchise Fee

$25,000 to $36,500

The franchise described in this disclosure document is for the establishment and operation of a real estate brokerage business.

Enjoy our complimentary free risk analysis below

Unlock the full risk analysis to access 9 more categories covering 100+ risks.

Howard Hanna Real Estate Associates April 21, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
0
1
9

Disclosure of Franchisor's Financial Instability

Low Risk

Explanation

The franchisor's audited financial statements in Exhibit D show consistent profitability, a strong positive net worth, and healthy cash reserves. Financial instability was not identified. This risk is important because a financially weak franchisor may be unable to provide support, invest in the brand, or even remain in business, jeopardizing your investment.

Potential Mitigations

  • Even with positive financials, having your accountant review the statements, including all notes and revenue trends, is a valuable step.
  • It is wise to ask your business advisor to assess if the franchisor's financial resources are sufficient to support its network of company-owned and franchised offices.
  • Your attorney can help you understand the strength of the parent company's commitment to support the franchisor's operations.
Citations: Item 21, Exhibit D

High Franchisee Turnover

Medium Risk

Explanation

Item 20 data shows a net decrease in franchised outlets from 48 to 44 over the last three years. In 2023, four outlets "Ceased Operation for Other Reasons," representing over 8% of the system at the time. This rate of closure could indicate challenges within the franchise system, such as profitability or operational issues, that may affect your potential for success.

Potential Mitigations

  • Contacting a significant number of current and former franchisees to discuss their experiences, particularly reasons for leaving the system, is essential; your attorney can help prepare questions.
  • Your accountant should analyze the outlet turnover rates and compare them against any available industry benchmarks for real estate brokerages.
  • During your due diligence, asking the franchisor for more context regarding the outlets that ceased operations is a critical step.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified, as the data in Item 20 does not show rapid growth in the number of franchised outlets. This risk is significant because a franchisor expanding too quickly may lack the resources to provide adequate training and support to all its new franchisees, potentially harming the entire system.

Potential Mitigations

  • It is still prudent to have your business advisor evaluate the franchisor's support infrastructure relative to its overall system size, including company-owned units.
  • Speaking with franchisees who have joined at different times can provide insight into the consistency of franchisor support over time.
  • Your accountant can assess if the franchisor's financial statements show adequate investment in support staff and infrastructure.
Citations: Not applicable

New/Unproven Franchise System

Low Risk

Explanation

This risk was not identified. Item 1 and Item 2 show that while the franchising entity was formed in 2010, the parent company has operated under the Howard Hanna brand since 1958 and the management team is highly experienced. An unproven system can be risky due to a lack of established operating procedures, brand recognition, and franchisee support.

Potential Mitigations

  • A discussion with your business advisor can help you evaluate the benefits of joining a mature and established brand.
  • It remains valuable to speak with long-term franchisees to understand the evolution and stability of the system over time.
  • Your attorney can review the franchisor's history as disclosed in the FDD to confirm its track record.
Citations: Not applicable

Possible Fad Business

Low Risk

Explanation

This risk was not identified. The FDD describes the residential real estate brokerage industry as a mature industry, not a fad. Investing in a fad business is risky because consumer demand may disappear, leaving you with a worthless business even though your contractual obligations to the franchisor continue.

Potential Mitigations

  • A business advisor can help you research the long-term stability and economic trends of the residential real estate industry in your area.
  • It is always a good practice to assess a business concept's resilience to economic cycles and changing consumer preferences with your financial advisor.
  • Reviewing the franchisor's history with your attorney can provide context on its longevity and adaptability.
Citations: Not applicable

Inexperienced Management

Low Risk

Explanation

This risk was not identified. Item 2 and Item 11 of the FDD show that the franchisor’s management team has extensive experience in both the real estate industry and in franchising. Inexperienced leadership can be a major risk, as it may lead to poor strategic decisions, inadequate franchisee support, and an unstable system.

Potential Mitigations

  • It's still worthwhile to discuss the management team's background with current franchisees to get their perspective on leadership effectiveness.
  • Your business advisor can help you research the public reputation and track record of the key executives.
  • Understanding the stability of the management team is an important part of your due diligence process.
Citations: Not applicable

Private Equity Ownership

Low Risk

Explanation

This risk was not identified. Item 1 indicates the franchisor, Howard Hanna Real Estate Associates, LLC (HHREA), is a subsidiary of Hanna Holdings, Inc., which appears to be a family-controlled entity, not a private equity firm. Private equity ownership can be a risk if the firm prioritizes short-term returns over the long-term health of the franchise system.

Potential Mitigations

  • Your attorney can help you confirm the ownership structure of the franchisor and its parent company.
  • It is beneficial to understand the franchisor's long-term strategic vision, which a business advisor can help you assess.
  • Speaking with long-term franchisees can provide insight into the consistency of the franchisor's ownership philosophy.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified. Item 1 clearly discloses the parent company, Hanna Holdings, Inc. Failing to disclose a parent company can be a risk if it obscures the true financial backing or control structure of the franchise system. The franchisor's own financials are provided and show profitability, mitigating concerns.

Potential Mitigations

  • Your accountant can review the provided financial statements to assess the franchisor's standalone stability.
  • It is good practice to have your attorney verify the corporate structure and any guarantees or support obligations from the parent company.
  • Discussing the relationship between the franchisor and its parent company with current franchisees can provide additional context.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified, as Item 1 of the FDD states that the franchisor has no predecessors. A history of predecessors can sometimes obscure past problems, such as litigation, bankruptcy, or high franchisee failure rates under a previous owner, making it important to review this information carefully if it exists.

Potential Mitigations

  • Your attorney can help you verify the corporate history provided in Item 1.
  • It's still useful to ask long-tenured franchisees about the history of the brand and any significant changes in ownership or structure over the years.
  • A business advisor can assist in researching the overall brand's history in the public domain.
Citations: Not applicable

Pattern of Litigation

Low Risk

Explanation

This risk was not identified, as Item 3 of the FDD states there is no litigation required to be disclosed. A pattern of litigation, particularly franchisee-initiated lawsuits alleging fraud or misrepresentation, can be a major red flag indicating systemic problems with the franchisor or its business model.

Potential Mitigations

  • Your attorney can conduct an independent public records search to confirm the absence of significant litigation.
  • It is always a good practice to ask current and former franchisees about their experiences and whether they are aware of any disputes within the system.
  • Understanding the franchisor's approach to resolving conflicts is a key part of due diligence your business advisor can help with.
Citations: Not applicable
2

Disclosure & Representation Risks

Total: 15
3
1
11

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
2
4
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
5
6
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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5

Territory & Competition Risks

Total: 5
2
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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6

Regulatory & Compliance Risks

Total: 10
3
3
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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7

Franchisor Support Risks

Total: 4
1
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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8

Operational Control Risks

Total: 12
3
4
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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9

Term & Exit Risks

Total: 18
7
8
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis