
Superior Fence & Rail
Initial Investment Range
$133,500 to $275,300
Franchise Fee
$59,500 to $89,500
The franchise described in this disclosure document is for the operation of a SUPERIOR FENCE & RAIL business, which sells, furnishes and installs wood, steel, aluminum and vinyl fencing and related garden products for residential and commercial customers.
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Superior Fence & Rail January 27, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
This risk was not identified. The FDD package includes audited financial statements for the parent guarantor, Outdoor Living Brands Holdco, LLC (OLB Holdco). These statements show significant positive net worth and consistent profitability. A financially stable franchisor is more likely to provide ongoing support and invest in the brand's growth, which is a positive indicator for prospective franchisees. Nevertheless, financial circumstances can change over time.
Potential Mitigations
- An experienced franchise accountant should still review the complete financial statements, including all footnotes, to assess long-term trends and stability.
- During due diligence calls, you can ask existing franchisees about their perception of the franchisor's financial commitment to support and innovation.
- It is wise to have your business advisor help you evaluate the franchisor's balance sheet for any potential long-term liabilities or risks not immediately apparent.
High Franchisee Turnover
High Risk
Explanation
Item 20 data for fiscal year 2024 reveals a notable number of franchise terminations (9) and transfers (23). The total number of outlets that exited the system (32) represents over 13% of the outlets operating at the start of the year. While transfers can be part of a healthy system, this level of combined turnover, especially the terminations, may suggest underlying issues with franchisee profitability, satisfaction, or other systemic challenges that warrant careful investigation.
Potential Mitigations
- It is critical to contact a significant number of former franchisees from the list in Exhibit C to understand their reasons for leaving the system.
- A thorough analysis of the Item 20 tables with your accountant is necessary to calculate the precise turnover rates over the past three years.
- Your attorney should help you formulate specific questions for the franchisor regarding the circumstances of the terminations and transfers.
Rapid System Growth
High Risk
Explanation
The franchise system has experienced very rapid growth, expanding from 76 total outlets at the start of fiscal year 2023 to 285 by the end of fiscal year 2024. While growth can be positive, such a fast pace can strain a franchisor's ability to provide adequate and timely support, training, and quality control to all franchisees. You could face challenges if the support infrastructure has not kept pace with the expansion of the network.
Potential Mitigations
- In your discussions with current franchisees, ask specifically about the quality and responsiveness of the support they receive from the corporate office.
- Inquiring with the franchisor about how they have scaled their support staff and systems to manage this growth is a key due diligence step.
- Your business advisor can help you assess whether the franchisor's growth seems sustainable or potentially poses a risk to new franchisees.
New/Unproven Franchise System
Medium Risk
Explanation
The current franchisor entity was formed in December 2021, taking over from a predecessor that began franchising in 2017. While the underlying business concept has been around longer, the franchising system itself is relatively young and has been growing at an extremely rapid pace. This can present risks associated with systems and support structures that may still be maturing and evolving, potentially impacting your initial and ongoing experience as a franchisee.
Potential Mitigations
- Given the system's relative youth, speaking with some of the earliest franchisees to understand how the system has evolved is highly recommended.
- A business advisor can help you evaluate if the franchisor's processes seem well-established or if they are still in a developmental phase.
- Your attorney might explore negotiating more protective terms to account for the risks associated with a rapidly expanding, newer system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified. The franchise operates in the fencing and railing installation industry, which is a long-established and conventional service sector. This business model is not based on a fleeting trend or novelty, suggesting a more stable underlying market demand. As such, the risk of the business being a short-lived fad is considered low, providing a more stable foundation for a long-term investment.
Potential Mitigations
- A business advisor can still help you research local market demand and competition to confirm the long-term viability in your specific area.
- It is still prudent to ask the franchisor about their plans for innovation and adaptation to stay competitive within this established industry.
- Your accountant can help you model the financial impact of seasonal demand, which can be a factor in this industry.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. The executive team described in Item 2 has extensive experience in the franchising industry with large, well-known franchise systems such as Empower Brands and FirstService Residential, in addition to experience within the home services sector. This depth of relevant management experience suggests the franchisor is likely to have well-developed support systems and a strong understanding of the franchisee-franchisor relationship, which is a positive factor.
Potential Mitigations
- When speaking with current franchisees, it's still a good practice to ask about their direct experiences with the management team's accessibility and effectiveness.
- You can research the executives' track records at their previous companies with the help of a business advisor.
- Your attorney can confirm that the key personnel mentioned in the FDD are still with the company.
Private Equity Ownership
High Risk
Explanation
Item 1 discloses that the franchisor is part of the Empower Brands portfolio, which is owned by the private equity firm MidOcean Partners. Private equity ownership can create a risk that decisions are focused on maximizing short-term returns for investors rather than the long-term health of franchisees. This could potentially manifest as increased fees, reduced support to cut costs, or pressure to use affiliated suppliers, impacting your profitability and operational experience.
Potential Mitigations
- It is advisable to have your attorney thoroughly review the franchisor's rights to sell or assign the franchise system, which is common with PE ownership.
- Researching the private equity firm's reputation and its track record with other franchise brands it has owned can provide valuable insight.
- During calls with current franchisees, you should ask if they have noticed any changes in support or strategy since the PE acquisition.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified. The FDD clearly discloses the parent company structure and provides audited financial statements for the guarantor, Outdoor Living Brands Holdco, LLC, as required. A full, unconditional Guarantee of Performance from the parent is also included as Exhibit I. This level of transparency provides a clearer picture of the financial backing and stability of the entity guaranteeing the franchisor's obligations, which is a positive disclosure practice.
Potential Mitigations
- Your attorney should still review the Guarantee of Performance to ensure it is unconditional and covers all of the franchisor's obligations to you.
- An accountant can confirm that the parent company's financials appear robust enough to meaningfully back the guarantee.
- Understanding the relationship between the franchisor and its parent is a key part of due diligence your business advisor can assist with.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. Item 1 discloses a predecessor entity but Items 3 and 4 state there is no history of litigation or bankruptcy for the franchisor or this predecessor that requires disclosure. While a change in ownership always warrants review, the FDD does not present any overt red flags from the predecessor's history. The system appears to have been acquired and integrated into a larger, stable portfolio of brands.
Potential Mitigations
- A business advisor can help you research the predecessor company's history online for any news or franchisee complaints that may not be in the FDD.
- When speaking with long-term franchisees, asking about their experience under the previous ownership can provide valuable context.
- Your attorney can confirm the nature of the asset acquisition from the predecessor as described in Item 1.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD. Item 3 states, "No litigation is required to be disclosed in this Item." The absence of disclosed litigation, especially claims of fraud or misrepresentation from other franchisees, is a positive sign. However, this does not guarantee the absence of all disputes, only those meeting the specific disclosure requirements of franchise law.
Potential Mitigations
- Your attorney can conduct independent searches for litigation involving the franchisor or its affiliates that may not have met the threshold for FDD disclosure.
- It is still crucial to ask current and former franchisees about their experiences and any disputes they may have had with the franchisor.
- Maintain open communication and document all significant interactions with the franchisor to prevent future disputes.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.