Isi Elite Training Logo

Isi Elite Training

Initial Investment Range

$266,000 to $935,000

Franchise Fee

$91,950 to $386,000

The franchise offered is for the operation of a fitness Facility that offers proprietary athletic-based conditioning fitness programs in a group setting for both men and women of all ages.

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Isi Elite Training May 5, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
1
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor’s audited financial statements show significant financial weakness. As of December 31, 2024, total liabilities were over $2 million against only $199,216 in equity, a very high debt-to-equity ratio. The company's revenues appear heavily dependent on initial franchise fees rather than ongoing royalties. Due to this financial condition, regulators in California, Illinois, and Maryland have required the franchisor to post surety bonds, which explicitly signals a risk to its financial ability to support you.

Potential Mitigations

  • Your accountant must conduct a deep analysis of the financial statements, including all footnotes and the high ratio of liabilities to equity.
  • It is crucial to have your attorney review the terms and protections offered by the state-mandated surety bonds.
  • A business advisor can help you assess if the franchisor has sufficient cash flow from operations, not just franchise sales, to provide ongoing support.
Citations: Item 21, Exhibit I, Exhibit D (California, Illinois, Maryland Addenda)

High Franchisee Turnover

High Risk

Explanation

Item 20 data for 2024 shows four franchised outlets either terminated or ceased operations, representing a high annual churn rate of over 10% of the system's operating units at the start of the year. This suggests potential franchisee dissatisfaction or struggles with profitability. Furthermore, Item 19 discloses a very high monthly member attrition rate of 5.75%, which may indicate underlying issues with the business model's customer retention and long-term viability.

Potential Mitigations

  • Consulting with a business advisor to analyze the turnover rate against industry benchmarks is essential for understanding this risk.
  • Contacting former franchisees listed in Item 20 is critical to understand their reasons for leaving the system; your attorney can guide these discussions.
  • An accountant should help you model the financial impact of high customer churn on your potential profitability.
Citations: Item 19, Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD Package. Rapid system growth can strain a franchisor's resources, potentially leading to inadequate support for franchisees. It's important to assess whether a franchisor's support infrastructure is scaling appropriately with its unit growth to ensure new and existing franchisees receive the assistance they need to succeed.

Potential Mitigations

  • Your business advisor can help evaluate if the franchisor’s growth rate is sustainable and supported by adequate infrastructure.
  • It is wise to ask existing franchisees about the quality and timeliness of the support they currently receive from the franchisor.
  • An accountant should review the franchisor's financial statements to assess if they are investing sufficiently in support systems to match growth.
Citations: Item 20

New/Unproven Franchise System

Medium Risk

Explanation

The franchisor began offering franchises in April 2019, indicating a relatively short history in franchising. While its affiliates have operated similar businesses since 2016, managing a franchise system presents different challenges. A newer system may have less brand recognition and support systems that are still developing. This could present a higher level of risk compared to a more established franchise brand with a longer operational track record.

Potential Mitigations

  • A thorough investigation of the management team's experience in both the fitness industry and in franchising is recommended with your business advisor.
  • Speaking with the earliest-opening franchisees from the list in Item 20 can provide insight into the system's evolution and support quality.
  • Your attorney should carefully review the franchisor's contractual obligations to provide support and training.
Citations: Item 1, Item 2, Item 20

Possible Fad Business

Low Risk

Explanation

This risk was not identified in the FDD Package. A business concept tied to a fleeting trend can be risky, as consumer interest may decline, leaving you with a long-term contract for a business with diminished demand. Evaluating whether a franchise offers a product or service with sustainable, long-term market appeal, rather than one capitalizing on a temporary fad, is a crucial part of due diligence.

Potential Mitigations

  • Researching the long-term market trends for the specific industry with a business advisor is a prudent step.
  • It is beneficial to evaluate the franchisor's commitment to innovation and adaptation to changing consumer tastes.
  • Your financial advisor can help assess the business model’s resilience to economic shifts and changing trends.
Citations: Item 1

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD Package. Item 2 discloses that the key executives have prior experience in the fitness and franchise industries. Inexperienced management can be a significant risk, as it may lead to weak support systems, poor strategic decisions, and an inability to effectively guide franchisees. Assessing the depth and relevance of the leadership team's background is a critical due diligence step.

Potential Mitigations

  • Your business advisor should still help you vet the entire management team’s background and track record.
  • Engaging with current franchisees to gauge their confidence in the leadership team's capabilities is a valuable exercise.
  • Consulting with an attorney to ensure the franchise agreement contains strong and specific support obligations is advisable.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD Package, as Item 1 does not indicate that the franchisor is owned by a private equity firm. When a franchisor is PE-owned, there can be a focus on short-term returns which may not align with the long-term health of franchisees. This can manifest as increased fees, reduced support, or a quick sale of the entire system.

Potential Mitigations

  • If dealing with a PE-owned franchisor, it's wise to have a business advisor research the firm's history with other franchise brands.
  • Discussing any changes in franchisor behavior since a PE acquisition with current franchisees can provide valuable insight.
  • Your attorney should review the assignment clause in the franchise agreement to understand your rights if the system is sold.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

The franchisor discloses multiple affiliates under the 'Relentless' brand name, but no parent company. The financials provided are for ISI Franchise International, Inc. itself. A risk can arise if a franchisor is a thinly capitalized subsidiary of a larger parent whose financials are not disclosed, as this can obscure the true financial health and backing of the system. In this case, the franchisor appears to be the primary entity.

Potential Mitigations

  • Your accountant should confirm that the provided financial statements are for the correct corporate entity signing the franchise agreement.
  • It is important to have your attorney verify the roles and obligations of all affiliated entities mentioned in the FDD.
  • A business advisor can help you understand the relationships between the franchisor and its affiliates.
Citations: Item 1

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD Package, as Item 1 states the franchisor has no predecessors. A predecessor is a company from which the franchisor acquired the business concept. A history of predecessors can sometimes indicate instability or previous issues with the franchise system, so the absence of any predecessors is generally a positive sign, suggesting a consistent operational history under the current management.

Potential Mitigations

  • It is still prudent to confirm with your attorney that the information in Item 1 is complete and transparent.
  • A business advisor can help you research the franchisor's own history for any signs of restructuring that might be similar to having a predecessor.
  • You should discuss the company's founding and history with long-term franchisees to corroborate the information in the FDD.
Citations: Item 1

Pattern of Litigation

High Risk

Explanation

Item 3 discloses a pending arbitration filed against the franchisor by a former franchisee. The claims are severe, including fraudulent inducement, intentional misrepresentation, and breach of contract, relating to investment costs, profitability, and support. A lawsuit with such serious allegations is a significant red flag, as it may suggest potential systemic issues in the franchisor's sales process or franchisee relations, posing a risk to your own investment and experience.

Potential Mitigations

  • Your franchise attorney must carefully analyze the nature and potential implications of the allegations in this pending litigation.
  • You should ask the franchisor for its perspective on the lawsuit, but weigh its response carefully.
  • A business advisor can help you assess whether the claims made in the lawsuit reflect broader dissatisfaction among franchisees.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
4
5
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
4
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

4

Legal & Contract Risks

Total: 16
5
8
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
1
4
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
1
2
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
9
8
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.