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How much does Matto Espresso cost?
Initial Investment Range
$284,850 to $498,300
Franchise Fee
$36,000 to $72,000
You will operate a Matto Espresso location, where you will provide delicious coffee and caffeinated beverages, fresh baked goods and retail items.
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Matto Espresso March 28, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 19, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
The franchisor explicitly warns under “Special Risks” that its financial condition, as detailed in Item 21, “calls into question the franchisor's financial ability to provide services and support to you.” The financial statements in Exhibit D show a history of negative members' equity (a deficit). This disclosed financial weakness may significantly impact their ability to support your business, invest in the brand, and fulfill their obligations, posing a substantial risk to your investment.
Potential Mitigations
- A franchise accountant must conduct a thorough review of the financial statements, including all notes, to assess the franchisor's viability and cash flow.
- Discuss the specific financial risks and the franchisor's plans to address them with your business advisor.
- Your attorney should advise on the potential implications of the franchisor’s financial state on its contractual obligations to you.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. The data in Item 20 shows a stable and growing franchise system with no reported terminations, non-renewals, or cessations of operation over the last three years. High franchisee turnover is a significant red flag as it can signal systemic problems, such as franchisee unprofitability, dissatisfaction with the franchisor's support, or an unviable business model. The lack of such turnover here is a positive indicator.
Potential Mitigations
- It is still wise to ask a broad selection of current franchisees about their satisfaction and profitability with the help of your business advisor.
- Your accountant can help you analyze the Item 20 tables in any FDD to calculate the effective annual turnover rate.
- An attorney can help you frame questions for former franchisees to understand why they left the system, if any are listed.
Rapid System Growth
Medium Risk
Explanation
The franchise system experienced rapid growth in the past, for instance, adding 6 units to a base of 14 in 2022. While growth has slowed, this history of rapid expansion, when combined with the franchisor's disclosed financial weaknesses, poses a risk. Resources may have been strained to support this growth, potentially impacting the quality and availability of training and ongoing support for all franchisees, including new ones.
Potential Mitigations
- A business advisor can help you question the franchisor about how they have scaled their support infrastructure to manage growth.
- Consult with a range of new and established franchisees to gauge their perception of the current quality of franchisor support.
- Your accountant should review financial statements to assess if the company has the resources to adequately support its current system size.
New/Unproven Franchise System
High Risk
Explanation
The franchisor began offering franchises in January 2019, making it a relatively young and emerging system. While there has been growth, the business model and support systems may not be as mature or proven as those of more established brands. This newness, combined with the franchisor's disclosed financial weakness, increases the overall risk profile of the investment.
Potential Mitigations
- Conduct extensive due diligence on the long-term viability of the business model with a business advisor.
- Your accountant should carefully scrutinize the franchisor's financials to assess its capitalization and sustainability.
- Speaking with some of the earliest franchisees listed in Item 20 is crucial to understand their experience with the evolving system.
Possible Fad Business
Low Risk
Explanation
This risk was not identified in the FDD package. The business operates in the coffee and café industry, which is a well-established market with sustained consumer demand rather than being based on a short-term trend. A fad business carries the risk that its popularity will decline quickly, potentially leading to business failure even if you are locked into a long-term franchise agreement.
Potential Mitigations
- A business advisor can help you research any industry to assess long-term market trends versus short-term fads.
- When evaluating a franchise, an accountant can help model financial performance under different market condition scenarios.
- Legal counsel should be consulted to understand your obligations if the business becomes unviable due to shifting consumer tastes.
Inexperienced Management
Low Risk
Explanation
This risk was not identified in the FDD package. The management team detailed in Item 2 appears to have relevant, long-term experience within the coffee industry and with this specific business concept. Inexperienced leadership can be a significant risk, as it may lead to poor strategic decisions, weak operational systems, and inadequate support for franchisees.
Potential Mitigations
- It is always prudent to research the backgrounds of the key executives listed in Item 2 with the help of your business advisor.
- Discussions with current franchisees can provide valuable insight into their confidence in the management team's capabilities.
- An attorney can help you understand the implications if key personnel named in the FDD were to leave the company.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. According to Item 1, the franchisor is owned by individuals, not a private equity firm. Private equity ownership can introduce risks related to a focus on short-term profitability, which may lead to cuts in franchisee support, increased fees, or a quick sale of the franchise system, potentially to the detriment of franchisees' long-term interests.
Potential Mitigations
- A business advisor can help you research the ownership structure of any franchisor to identify potential private equity involvement.
- If a franchisor is PE-owned, speaking with franchisees who have been in the system before and after the acquisition is crucial.
- Your attorney should review any clauses in the Franchise Agreement that permit the franchisor to sell or assign the system.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 states the franchisor has no parent company. When a franchisor is a subsidiary, the financial health and influence of the parent company become critical. Failing to disclose a parent or provide its financial statements (if it guarantees the franchisor's obligations) can hide significant risks related to the overall stability and backing of the franchise system.
Potential Mitigations
- Your attorney can help you verify the corporate structure of the franchisor to confirm the absence of a parent entity.
- If a parent company exists, an accountant should review its financial statements if they are provided or required.
- Understanding any guarantees or support provided by a parent company is a key task for your attorney.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1 clearly states that the franchisor has no predecessors. A predecessor is a company from which the franchisor acquired the main assets of the business. A history of predecessors can sometimes introduce risks if that history includes litigation, bankruptcy, or other systemic problems that could be inherited by the current franchisor.
Potential Mitigations
- Your attorney should always verify the predecessor information disclosed in Item 1 of any FDD.
- If a predecessor is disclosed, a business advisor can help you research its history for any potential red flags.
- Speaking with long-term franchisees can reveal important history about the system under previous ownership.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 discloses no litigation history. A pattern of lawsuits filed by franchisees against a franchisor, especially those alleging fraud or breach of contract, can be a major red flag indicating systemic issues. Similarly, a high number of lawsuits filed by the franchisor against its franchisees can suggest an overly litigious or punitive relationship.
Potential Mitigations
- An attorney should always carefully analyze the nature, frequency, and outcomes of any lawsuits disclosed in Item 3.
- Your business advisor can help you research public records for any litigation that may not have been disclosed.
- It is important to ask current and former franchisees about any past or present disputes within the system.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems