The Growler Guys Logo

The Growler Guys

Initial Investment Range

$129,200.00 to $565,900.00

Franchise Fee

$100,000.00 to $500,000.00

These unit franchises offer retail sales of craft beverages, various size bottles to fill beer, cider, kombucha and other beverages, glasses and mugs to serve beverages in, and related products and accessories such as beer caps, hard ciders and sangria, coffee, specialty bottled beer, Crowler cans, T-shirts, hats, and proprietary food menu items.

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The Growler Guys March 1, 2024 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
3
1
6

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor’s audited financial statements in Item 21 reveal a precarious financial position. Black Beer, LLC (Black Beer LLC) experienced a net loss of over $25,000 in 2022 and was only marginally profitable in 2023 with a net income of less than $1,000. This financial weakness could limit the franchisor's ability to provide promised support, invest in the brand, or withstand economic challenges, creating significant risk for your investment as an Area Franchisee.

Potential Mitigations

  • An experienced franchise accountant must thoroughly analyze the franchisor's financial statements, including cash flow trends and reliance on franchise fees versus royalties.
  • Discuss the company's capitalization and plans for achieving sustained profitability with your financial advisor.
  • Your attorney should inquire if any financial performance covenants are in place with the franchisor's lenders.
Citations: Item 21, FDD Exhibit A

High Franchisee Turnover

High Risk

Explanation

The financial statements reveal what appears to be a very high rate of unit franchise closures, which you would be responsible for selling and supporting. The number of unit franchises dropped from 11 to 10 during 2023, and two additional locations closed after year-end 2023. This rate of turnover in a small system is a critical red flag suggesting significant problems with the business model, profitability, or franchisor support.

Potential Mitigations

  • It is imperative to contact a significant number of current and former unit franchisees to understand the reasons for these closures.
  • A detailed analysis of the system's churn rate and its implications for your potential success should be conducted with your business advisor.
  • Your attorney should request a formal explanation from the franchisor regarding the high number of recent unit closures.
Citations: FDD Exhibit A (Notes to Financial Statements)

Rapid System Growth

Low Risk

Explanation

This risk is not prominent, as the system is small and not growing rapidly. Item 20 shows no new Area Franchises have been established. However, the lack of growth combined with recent unit closures presents a different risk related to system stagnation rather than overly rapid expansion. Your business advisor should help you evaluate the viability of a system that appears to be shrinking rather than growing.

Potential Mitigations

  • Question the franchisor directly about their capacity and plans for scaling support infrastructure if growth does occur.
  • Interview a broad range of existing franchisees about the current quality and responsiveness of franchisor support.
  • Your accountant should review the franchisor's financials in Item 21 to assess if they have the resources to support any future growth.
Citations: Items 1, 20, 21

New/Unproven Franchise System

High Risk

Explanation

While the underlying brand has existed since 2012, the current franchisor, Black Beer LLC, was formed in 2019. More importantly, Item 20 indicates there are currently no Area Franchisees. You would be among the first to operate under this sub-franchisor model. This lack of a track record for the Area Franchise program presents a significant risk, as its support systems and economic model are unproven in practice, increasing the potential for unforeseen challenges.

Potential Mitigations

  • Conduct extensive due diligence on the management team's experience in supporting an area developer model, engaging a business advisor for this review.
  • Speak to unit franchisees to gauge the effectiveness of the current franchisor's overall support systems.
  • Your attorney should seek more protective terms in the agreement to compensate for the higher risk of joining an unproven program.
Citations: Items 1, 2, 20, 21

Possible Fad Business

Medium Risk

Explanation

The business model centers on the retail sale of craft beer in growlers and other containers. While craft beer is an established market, the specific growler-fill station concept could be subject to shifts in consumer behavior, such as a preference for pre-packaged cans from breweries or changing local liquor laws. You should assess if this model has long-term, sustainable demand in your target territory or if it is vulnerable to market trends.

Potential Mitigations

  • Assess the long-term market demand for this specific retail concept in your area with the help of a business advisor.
  • Evaluate the franchisor's plans for innovation, adaptation, and staying relevant as disclosed in Item 11.
  • Consider the sustainability of the business model and its resilience to economic downturns and changing regulations with your financial advisor.
Citations: Item 1, Item 11

Inexperienced Management

Low Risk

Explanation

This risk was not identified. The key executives listed in Item 2, particularly the CEO and Director of Operations, appear to have several years of direct experience with The Growler Guys brand and business operations, both before and after the current franchisor entity was formed. This experience may provide a degree of operational stability and understanding of the business model, although their experience in managing an Area Developer network specifically is unproven.

Potential Mitigations

  • A business advisor can help you further vet the management team's background, particularly their experience with multi-level franchise structures.
  • Discuss the quality of management and support with current and former unit franchisees.
  • Clarify the specific roles and responsibilities of each management team member in supporting you as an Area Franchisee.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This specific risk was not identified. Item 1 of the FDD does not indicate that the franchisor, Black Beer LLC, is owned by a private equity firm. The ownership appears to be held by private individuals or their closely held companies. Therefore, the specific risks associated with a private equity ownership model, such as a focus on short-term returns over system health, do not appear to be present here.

Potential Mitigations

  • Your attorney should always confirm the ownership structure disclosed in Item 1.
  • It is good practice to research the ownership of any franchise system with your business advisor to understand their background and history.
  • Discuss any known ownership changes and their impact on the system with current franchisees.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the documents. Item 1 appears to clearly identify the franchisor, Black Beer LLC, and its relevant affiliates. There is no indication of a parent company whose financials would be material to the franchisee's decision but have not been disclosed. The provided financials in Item 21 are for the franchisor entity itself.

Potential Mitigations

  • Your attorney should always verify the corporate structure and identify any parent companies.
  • If a parent company exists and guarantees the franchisor's performance, it is crucial for your accountant to review their financial statements.
  • Understand the legal relationship between the franchisor and any parent or affiliate entities with the help of your attorney.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

Item 1 discloses that Black Beer LLC acquired the assets of a predecessor, The Growler Guys, LLC, in 2019. The FDD reports no required disclosures for litigation or bankruptcy related to this predecessor. While the disclosure appears compliant, you are inheriting a brand with a history under different ownership. Understanding this history is important for assessing the brand's long-term trajectory and any inherited reputational issues.

Potential Mitigations

  • A business advisor can help you research the business reputation of the predecessor entity.
  • When speaking with longtime franchisees, it's wise to ask about their experiences under the previous ownership.
  • Your attorney can help you understand any liabilities or obligations that may have been assumed from the predecessor.
Citations: Items 1, 3, 4

Pattern of Litigation

Low Risk

Explanation

This risk was not identified. Item 3 of the FDD states, "No litigation is required to be disclosed in this Disclosure Document." This indicates there have been no recent, material legal actions involving the franchisor related to fraud, franchise law violations, or other significant matters that would legally require disclosure. This is a positive indicator, though it does not guarantee the absence of all disputes.

Potential Mitigations

  • Your attorney should confirm that the disclosure meets all state and federal requirements for litigation reporting.
  • When interviewing franchisees, it is still prudent to ask about any disputes they are aware of, even those not meeting the threshold for disclosure.
  • A business advisor can help you perform online searches for news or discussions related to the franchisor for additional context.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
5
0
10

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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4

Legal & Contract Risks

Total: 16
6
6
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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5

Territory & Competition Risks

Total: 5
1
3
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
2
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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7

Franchisor Support Risks

Total: 4
2
1
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
3
5
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
9
5
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
1
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.