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How much does Cheer Athletics cost?
Initial Investment Range
$591,717 to $1,241,346
Franchise Fee
$75,000
As a franchisee, you will operate a training facility/gym, especially focused on competitive and recreational cheerleading and dance, under the mark CHEER ATHLETICS and other related trademarks.
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Cheer Athletics March 25, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The franchisor’s audited financial statements in Item 21 do not indicate immediate financial instability, as the company is profitable with a positive net worth. However, the statements show a consistent pattern of distributing most or all of its net income to its members. This practice could potentially limit the capital available for reinvestment into the franchise system, support services, and brand development over the long term.
Potential Mitigations
- An accountant should review the financial statements, paying close attention to cash flow and the high level of distributions to members.
- It is wise to ask the franchisor about their capital reserves and plans for system reinvestment with the help of your business advisor.
- Understanding the franchisor's long-term financial strategy is an important discussion to have with your financial advisor.
High Franchisee Turnover
Low Risk
Explanation
The data provided in Item 20 does not indicate a high rate of franchisee turnover through terminations, non-renewals, or other cessations. Low turnover can be a positive sign of franchisee satisfaction and profitability. However, you should still verify the health of the system by speaking with a wide range of current and former franchisees, as turnover statistics can sometimes be presented in a way that masks underlying issues.
Potential Mitigations
- It's still crucial to contact a broad sample of current and former franchisees from the lists in the FDD to discuss their experiences.
- Your business advisor can help you prepare questions to gauge satisfaction, profitability, and the franchisor relationship.
- An attorney can help you understand the context of any transfers listed, as these can sometimes mask distressed sales.
Rapid System Growth
Medium Risk
Explanation
Item 20 data reveals that the number of franchised outlets has grown significantly, from 11 to 18 in the past three years. While growth can indicate brand demand, rapid expansion can sometimes strain a franchisor's ability to provide adequate and timely support, training, and resources to all franchisees. You should assess if the support infrastructure has kept pace with this growth.
Potential Mitigations
- Questioning the franchisor about how they have scaled their support staff and systems to manage this growth is a key step for your business advisor.
- Speaking with franchisees who opened at different times can provide insight into whether support quality has been maintained.
- Your accountant can review Item 21 to analyze if spending on support has increased commensurate with system growth.
New/Unproven Franchise System
High Risk
Explanation
The franchisor entity, Cheer Athletics Holdings, LLC, was formed in January 2020. A short operating history presents risks such as an unproven franchise support system, minimal brand recognition in new markets, and potential instability. The franchisor explicitly highlights this as a special risk. Your investment may be riskier than with a system that has a longer history of successfully supporting franchisees.
Potential Mitigations
- Conducting extensive due diligence on the management team's prior experience in both the cheer industry and franchising is critical with your business advisor.
- Having your accountant carefully assess the franchisor's capitalization and financial stability is essential for a new system.
- Your attorney could attempt to negotiate more favorable terms, such as enhanced support guarantees, to compensate for the higher risk.
Possible Fad Business
Low Risk
Explanation
The business operates in the competitive and recreational cheerleading and dance industry. While this is an established market, its popularity can be subject to trends, particularly in specific disciplines of cheer and dance. You should assess the long-term, sustained demand for these specific services in your local market to ensure the business model is not reliant on a short-term trend that could fade, potentially impacting long-term viability.
Potential Mitigations
- Engaging a business advisor to research the long-term market demand for competitive cheer and dance training in your specific area is advisable.
- It is wise to evaluate the franchisor's plans for innovation and adaptation to stay relevant as trends change.
- Your financial advisor can help assess the business model's resilience to shifts in consumer interests and economic downturns.
Inexperienced Management
Low Risk
Explanation
This specific risk was not identified. Item 2 indicates that the key individuals managing the franchise system have extensive, long-term experience within the CHEER ATHLETICS brand and the cheerleading industry, with involvement dating back to the 1990s for several managers. Generally, a lack of management experience in franchising, even with industry expertise, can create risks related to inadequate franchisee support and unproven systems.
Potential Mitigations
- It is still beneficial to discuss the quality and responsiveness of management support with current franchisees.
- A business advisor can help you assess how the management team's experience translates into effective support for franchisees.
- Your attorney should review any clauses in the Franchise Agreement that outline the specific support obligations of the franchisor.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 does not indicate that the franchisor is owned by a private equity firm. When a franchisor is PE-owned, there can be a risk that decisions are focused on short-term investor returns rather than the long-term health of franchisees, potentially leading to increased fees or reduced support.
Potential Mitigations
- It is prudent to verify the ownership structure with your attorney to confirm the absence of PE involvement.
- A business advisor can help research the franchisor's ownership history for any past private equity influence.
- Understanding the ownership philosophy is important; discussing long-term goals with the franchisor is always a good practice.
Non-Disclosure of Parent Company
Medium Risk
Explanation
This risk was not identified. The FDD discloses the parent company, Cheer Athletics Brands, LLC. However, the parent's financial statements are not provided. Under franchise law, parent financials may be required if the franchisor is a new or thinly capitalized subsidiary or if the parent guarantees the franchisor's performance. The franchisor entity here is relatively new (formed 2020), which could make the parent's financial health material to your risk assessment.
Potential Mitigations
- Your accountant should analyze the franchisor's financials to determine if it appears thinly capitalized.
- It is important to ask your attorney whether, given the franchisor's recent formation, the parent company's financials should have been disclosed.
- A business advisor can help you question the franchisor about the financial relationship and support provided by the parent company.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 clearly discloses the franchisor's parent, CA-Brands, and explains its history, including its prior sale of franchises and ownership of affiliate gyms. In some cases, franchisors may not fully disclose the history of predecessor entities, which can hide past issues like litigation or high franchisee failure rates.
Potential Mitigations
- Even with disclosure, it is wise to have your business advisor conduct independent research on the history of the parent and predecessor entities.
- Talking to the earliest franchisees on the Item 20 list can provide valuable insight into the system's history.
- Your attorney can help you understand the implications of the system's transition from company-owned to franchised operations.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses three lawsuits involving extremely serious allegations of sexual abuse connected to the brand's affiliates and personnel. While two cases were dismissed via settlement, this pattern presents a significant reputational risk to the entire brand. Operating under this name may expose your business to negative public perception and association with these issues, potentially impacting enrollment and community trust.
Potential Mitigations
- Your attorney must conduct a thorough review of these cases and discuss the potential reputational and liability risks to you as a franchisee.
- It is critical to ask your insurance broker to confirm the adequacy and scope of the required Abuse and Molestation liability insurance.
- Discussing these matters with current franchisees to understand the local impact is a necessary step for your business advisor.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.