Not sure if City Express by Marriott is right for you?
Take our 1-minute franchise matching quiz to get in touch with a Franchise Advisor that can match you with your perfect franchise based on your goals, experience, and investment range.
Take the Quiz & Get MatchedCity Express by Marriott
How much does City Express by Marriott cost?
Initial Investment Range
$2,738,400 to $4,867,900
Franchise Fee
$37,471,500 to $51,428,400
The franchisee will establish and operate a City Express by Marriott mid-scale hotel.
Enjoy our complimentary free risk analysis below
Unlock the full risk analysis to access 9 more categories covering 100+ risks.
City Express by Marriott March 31, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 19, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The franchisor, MIF, L.L.C. (MIF), appears financially stable according to its audited financial statements, showing significant net worth and profitability. It is a subsidiary of Marriott International, Inc., a major, publicly-traded corporation. Therefore, the risk of the franchisor lacking financial ability to meet its obligations appears low. However, its assets are primarily composed of loans to its parent company, indicating its role is largely as an internal financing and licensing entity within the larger Marriott structure.
Potential Mitigations
- An accountant should review the provided financial statements, including all footnotes, to confirm the entity's financial health and its relationship with the parent company.
- It is prudent to discuss the franchisor's financial stability and its ability to support a new brand with your business advisor.
- Your attorney can help you understand the legal structure and any financial guarantees, if any, provided by the parent company.
High Franchisee Turnover
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The FDD Item 20 tables show that since the brand is new to the U.S. and Canada, there were no franchised outlets that terminated, ceased operations, or were not renewed in the last three years. While this means no negative turnover data exists, it also highlights that the system is unproven in this market, which presents its own set of risks related to system stability and franchisee success.
Potential Mitigations
- As the system matures, it is important to annually review the FDD's Item 20 tables with your business advisor to monitor franchisee turnover rates.
- Engaging with a franchise attorney to understand your rights and obligations regarding termination and non-renewal is a crucial step.
- A discussion with your accountant can help in creating financial models that account for the risks of an unproven system.
Rapid System Growth
Medium Risk
Explanation
The brand is new to the U.S. market, and Item 20 shows that 25 franchise agreements were signed in the first year of operations while only one hotel has opened. This indicates very rapid initial sales. A potential risk exists that the franchisor's support infrastructure for training, site development, and operational assistance may not be able to keep pace with this fast growth, which could lead to delays or diluted support for new franchisees like you.
Potential Mitigations
- A business advisor can help you formulate questions for the franchisor about their plans to scale support staff and resources to match the rapid growth.
- Speaking with the earliest franchisees to open can provide insight into the current quality and responsiveness of the franchisor's support system.
- Your attorney should review the franchisor's specific support obligations detailed in Item 11 and the Franchise Agreement.
New/Unproven Franchise System
High Risk
Explanation
The City Express by Marriott brand is new and unproven in the United States and Canada, having launched in this market in July 2024. As of the end of 2024, only one franchised hotel was open. Investing in a new system carries higher risk, as there is no significant performance history for U.S. franchisees, brand recognition is minimal, and the operational support systems have not been tested at scale in this market.
Potential Mitigations
- A thorough due diligence process, guided by your business advisor, is critical to vet the concept and the franchisor's preparation for this market.
- Your accountant should help you create conservative financial projections, as there is no historical data from other U.S. franchisees.
- It is advisable to have your attorney attempt to negotiate more favorable or protective terms to compensate for the higher risk of a new system.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The franchise operates in the mid-scale hotel sector, which is a well-established and mainstream segment of the lodging industry, not a temporary fad. The business model is based on providing budget-friendly accommodations, a consistent consumer demand. While the brand is new to the U.S., the underlying business concept is not dependent on a fleeting trend.
Potential Mitigations
- A business advisor can help you research the long-term stability and competitive landscape of the mid-scale hotel market in your specific area.
- It is wise to review the franchisor's plans for brand evolution and adaptation in Item 11 with your business advisor.
- Your financial advisor can assist in assessing the business model's resilience to various economic conditions.
Inexperienced Management
Medium Risk
Explanation
The franchisor entity, MIF, has no officers or directors of its own and relies entirely on the management of its parent, Marriott International, Inc. (MII). While MII's executives have extensive experience in the hotel industry and franchising, the team of individuals with direct responsibility for this new brand launch have been in their specific roles for a relatively short time. Managing the launch of a new brand conversion program presents unique challenges that are different from overseeing established systems.
Potential Mitigations
- Your business advisor should help you investigate the specific experience of the management team responsible for the City Express brand.
- Contacting the single operating franchisee and those in the development pipeline may provide valuable insight into the management team's effectiveness.
- It is advisable to ask your attorney to seek clarity on the specific support personnel who will be assigned to your project.
Private Equity Ownership
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The franchisor's parent company, Marriott International, Inc., is a publicly-traded corporation, not a private equity firm. Therefore, the risks typically associated with a private equity ownership model, such as a primary focus on short-term returns or a planned exit strategy that could disrupt the system, do not appear to be present here. The focus is more likely on long-term brand development within a large corporate structure.
Potential Mitigations
- Your attorney should confirm the ownership structure of the franchisor and its parent company as disclosed in Item 1.
- A financial advisor can help you understand the implications of being part of a large, publicly-traded franchise system.
- Engaging with a business advisor to review the history and strategic direction of the parent company could provide additional context.
Non-Disclosure of Parent Company
Low Risk
Explanation
This specific risk was not identified in the FDD Package. The franchisor, MIF, clearly discloses its relationship with its parent company, Marriott International, Inc. (MII), in Item 1. Although the FDD only contains the financial statements for MIF and not the parent, MIF itself shows significant assets and profitability. A prospective franchisee can access MII's public financial filings for additional information. There does not appear to be an attempt to obscure the parent's identity or financial standing.
Potential Mitigations
- Your accountant should review the provided MIF financials and can also access the public financial statements of the parent, MII, for a complete picture.
- An attorney can help clarify the legal and financial relationship between the franchisor and its parent company.
- It is wise to discuss with your business advisor how the parent company's overall health and strategy might impact your franchise.
Predecessor History Issues
Low Risk
Explanation
This specific risk was not identified in the FDD Package. Item 1 indicates that the franchisor, MIF, is the first entity to offer City Express by Marriott franchises in the United States and Canada. While the brand itself was acquired from a foreign company, there is no predecessor franchisor in this market with a history that would need to be disclosed. Therefore, there are no predecessor-related issues concerning litigation, bankruptcy, or franchisee turnover to report.
Potential Mitigations
- An attorney should confirm the corporate history outlined in Item 1 to ensure there are no undisclosed predecessors.
- A business advisor can help you research the brand's history in its original market (Mexico) for additional context, though it may not be directly relevant.
- Speaking with the franchisor about how they are adapting the previously acquired system for the U.S. market can provide useful insights.
Pattern of Litigation
High Risk
Explanation
Item 3 discloses that the franchisor's parent, Marriott International, Inc. (MII), is involved in significant litigation. This includes numerous class actions related to a major data security breach, investigations and lawsuits concerning resort fee disclosures, and antitrust lawsuits alleging price-fixing. Of particular note, a jury returned a $16 million negligence verdict against MII on an agency theory, which is now on appeal. This pattern of litigation may indicate potential operational risks and legal challenges for the overall system.
Potential Mitigations
- It is critical to have your franchise attorney thoroughly review the details of the litigation disclosed in Item 3 to assess potential impacts.
- Discuss the franchisor's data security protocols and fee transparency policies with your business advisor in light of this litigation history.
- An insurance broker should be consulted to ensure you have adequate coverage, particularly for data security and liability.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems