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How much does East of Chicago Pizza cost?
Initial Investment Range
$217,500 to $701,200
Franchise Fee
$20,000
As an East of Chicago Pizza franchisee, you will operate a restaurant under the trade name East of Chicago Pizza that features pizzas, baked subs, salads, and other menu items.
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East of Chicago Pizza November 1, 2024 FDD Risk Analysis
Free FDD Library AI Analysis Date: August 22, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
Low Risk
Explanation
The risk of franchisor financial instability was not identified. The provided audited financial statements for East of Chicago Pizza, LLC (EOCP) show consistent profitability, positive net worth, and strong operating income over the past three years. This financial strength is crucial as it suggests the franchisor has the resources to support its franchisees and invest in the brand's growth.
Potential Mitigations
- An accountant should still review the financial statements, including footnotes, to provide a comprehensive analysis of the company's financial health.
- Engage your financial advisor to discuss the company's capital structure and its ability to fund future growth and support obligations.
- A business advisor can help you interpret how the franchisor's financial stability might translate into operational support for your business.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD. Item 20 data shows a low rate of franchisee closures and stable to growing unit counts over the past three years. No terminations or non-renewals were reported. Low turnover can be an indicator of a healthy franchise system and franchisee satisfaction, which is a positive sign for prospective owners.
Potential Mitigations
- Discussing the reasons for the few "Ceased Operations" with former franchisees listed in Exhibit H can provide valuable insight.
- Your business advisor can help you analyze the Item 20 data in the context of overall system growth and stability.
- Speaking with your attorney before contacting former franchisees can help you formulate appropriate questions about their departure.
Rapid System Growth
Low Risk
Explanation
The risk of excessively rapid growth was not identified. The data in Item 20 indicates a stable and controlled rate of expansion, not the explosive growth that can sometimes strain a franchisor's support systems. A measured growth pace can suggest the franchisor is focused on maintaining quality and providing adequate support to its existing and new franchisees.
Potential Mitigations
- Asking the franchisor about their future growth plans and how they intend to scale support can provide clarity on their strategy.
- A discussion with your business advisor can help assess if the franchisor's current infrastructure appears adequate for its projected growth.
- Engage current franchisees to inquire about the quality and responsiveness of the support they currently receive.
New/Unproven Franchise System
Low Risk
Explanation
This risk is not present. Item 1 indicates the brand has a long history, with franchise offerings dating back to 1991 through a predecessor and the current entity operating since 2010. This extensive experience suggests the business model and operational systems are well-established, which is a significant positive factor for a prospective franchisee.
Potential Mitigations
- A business advisor can help you assess how the brand has evolved over its long history.
- Speaking with long-term franchisees can provide perspective on the system's history and the franchisor's management over time.
- Your attorney can review the predecessor information in Item 1 to ensure a clear understanding of the company's lineage.
Possible Fad Business
Low Risk
Explanation
The business model, a pizza restaurant, is not considered a fad. Pizza is a staple of the American diet with a long history of sustained consumer demand. Investing in an established market segment like this, rather than a niche trend, can offer greater long-term stability and reduce the risk of the business becoming obsolete due to shifting consumer tastes.
Potential Mitigations
- A business advisor can help you research the local pizza market to assess competition and demand in your specific area.
- Reviewing the menu and brand positioning with a marketing expert can help determine its appeal to the target demographic.
- Discuss the long-term viability of the pizza industry with your financial advisor as you develop your business plan.
Inexperienced Management
Low Risk
Explanation
This risk was not identified. Item 2 details a management team with extensive, long-term experience specifically with the East of Chicago Pizza brand, with key personnel having been with the company for decades. Experienced leadership is a significant advantage, as it suggests a deep understanding of the business operations, the market, and the needs of franchisees.
Potential Mitigations
- When speaking with current franchisees, you can still inquire about their direct experiences with the management team's effectiveness and support.
- Your business advisor can help you research the professional backgrounds of the key executives if you desire more context.
- A discussion with the franchisor can provide insight into their leadership philosophy and vision for the brand's future.
Private Equity Ownership
Low Risk
Explanation
The risk of private equity ownership is not present. Item 1 and Item 2 indicate the franchisor is privately owned by an individual, not a private equity firm. This can suggest a focus on the long-term health and stability of the franchise system rather than prioritizing short-term financial returns for outside investors.
Potential Mitigations
- Your attorney should review the assignment clause in the Franchise Agreement to understand what happens if the company is sold in the future.
- Discussing the owner's long-term vision for the company during your due diligence calls can provide valuable insight into future stability.
- A business advisor can help you understand the potential pros and cons of different ownership structures in franchising.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified, as Item 1 clearly states that the franchisor does not have a parent company. This transparency simplifies the corporate structure and means the financial statements provided in Item 21 represent the complete financial picture of the franchising entity, which is a positive factor for analysis.
Potential Mitigations
- Your attorney can confirm the corporate structure through public records if desired.
- An accountant should verify that the financial statements provided are for the same legal entity offering the franchise.
- Discussing the company's simple ownership structure with a business advisor can clarify its advantages.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified. The FDD discloses a predecessor that operated from 1991 to 2010, indicating a long brand history. There are no disclosed litigation or bankruptcy issues associated with this predecessor in Items 3 and 4. A clean transition from a predecessor can be a sign of a stable and well-managed brand.
Potential Mitigations
- A review of the predecessor information by your attorney is still a prudent step in due diligence.
- If possible, speaking with very long-term franchisees who operated under the predecessor can provide historical context.
- A business advisor can help you assess the continuity of the brand and systems from the predecessor to the current entity.
Pattern of Litigation
Low Risk
Explanation
A pattern of concerning litigation was not identified. Item 3 discloses only one recent lawsuit, which was initiated by the franchisor to enforce its agreement against a franchisee, not a case brought by a franchisee alleging fraud or other wrongdoing. The absence of franchisee-initiated litigation is a positive indicator of system health and franchisee relations.
Potential Mitigations
- Your attorney should review the details of the single disclosed lawsuit to understand the franchisor's approach to contract enforcement.
- It is always wise to conduct a public records search for any litigation involving the franchisor that may not have been required for disclosure.
- Discussing dispute resolution with current franchisees can provide insight into how the franchisor handles disagreements.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems