Home Matters Caregiving Logo

Home Matters Caregiving

Initial Investment Range

$16,700 to $218,500

Franchise Fee

$52,000

As a franchisee, you will operate a business providing the public with non-medical in-home personal care using our distinctive system under the name and mark "Home Matters Caregiving."

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Home Matters Caregiving April 17, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
1
7

Disclosure of Franchisor's Financial Instability

High Risk

Explanation

The franchisor’s audited financial statements reveal significant financial weakness. For the year ending Dec 31, 2024, Senior HealthCare Investments, LLC (SHI) reported a net loss of over $94,000 and a members' deficit (negative net worth) of over $675,000. This is also flagged as a 'Special Risk' by the franchisor. This condition may call into question SHI’s ability to provide ongoing support and services to you, as its liabilities exceed its assets.

Potential Mitigations

  • A franchise accountant should be engaged to thoroughly review the franchisor's financial statements, including footnotes and cash flow statements, to assess its long-term viability.
  • Discussing the franchisor's plans for achieving profitability and funding its support obligations with your business advisor is a critical step.
  • Your attorney should review the state-specific addenda, as some states have required the franchisor to defer your initial fees due to this financial condition.
Citations: Item 21, FDD Exhibit D

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified in the FDD package. Item 20 data shows no franchisee terminations, non-renewals, or cessations of operation for other reasons in the last three years. A pattern of high turnover can be a significant red flag, often indicating systemic problems such as low franchisee profitability, inadequate support, or an unviable business model. The absence of such turnover here is a positive indicator for a young system.

Potential Mitigations

  • It is still prudent to speak with a range of current franchisees listed in Item 20 to gauge their satisfaction and future intentions with the help of your business advisor.
  • Your accountant can help you monitor future FDDs for any changes in turnover trends if you proceed.
  • An attorney can help you understand your rights and the franchisor's obligations if systemic issues were to arise in the future.
Citations: Not applicable

Rapid System Growth

Medium Risk

Explanation

Item 20 data shows the system grew from zero to 16 franchised outlets between 2022 and 2024. For a new franchisor with a documented history of operating losses and negative net worth, this rapid growth could potentially strain its limited financial and personnel resources. This may impact the quality and availability of training, field support, and other services promised to you as the system expands.

Potential Mitigations

  • A business advisor can help you question the franchisor about its specific plans to scale support infrastructure to match unit growth.
  • Interviewing the most recent franchisees about the quality and responsiveness of the support they are currently receiving is advisable.
  • Your accountant should review the franchisor's financial statements to assess if they have the capital to support this growth trajectory.
Citations: Item 20

New/Unproven Franchise System

High Risk

Explanation

The franchisor, Senior HealthCare Investments, LLC, was formed in June 2020 and began franchising that same month, giving it a very limited operational history as a franchisor. This is explicitly highlighted as a 'Special Risk' in the FDD. Investing in a new, unproven franchise system carries higher risks, including the potential for an underdeveloped support structure, evolving operational standards, and minimal brand recognition, which could impact your business's ramp-up and success.

Potential Mitigations

  • Thorough due diligence on the management team's prior experience in both the senior care industry and franchising is essential; a business advisor can assist.
  • Speaking with the earliest franchisees listed in Item 20 to understand their experience with the evolving system is highly recommended.
  • An attorney can help you evaluate if the contractual terms adequately compensate for the higher risks associated with a new franchise.
Citations: Items 1, 2, 4, 20, 21

Possible Fad Business

Low Risk

Explanation

The non-medical in-home care industry is well-established and not considered a fad. The business provides essential services to an aging population, which suggests sustained, long-term consumer demand. This stability reduces the risk of your investment becoming obsolete due to shifting trends. The franchisor's business model appears to be based on a durable market need rather than a temporary phenomenon.

Potential Mitigations

  • A business advisor can still help you research local market competition and demand to validate the model's viability in your specific area.
  • It is wise to have your accountant help you develop financial projections based on the realities of this established industry.
  • Your attorney should review the franchise agreement to ensure you have the flexibility to adapt to future changes in the senior care industry.
Citations: Items 1, 11

Inexperienced Management

Low Risk

Explanation

The business experience of the management team listed in Item 2 appears relevant to the senior care and franchising industries. For example, Clayton Foutch is noted as the founder with a history in the brand since 2008, and other executives have backgrounds in healthcare, franchising, and scaling organizations. This level of relevant experience may lower the risks often associated with new franchise systems, as the leadership team is not new to the underlying business.

Potential Mitigations

  • A business advisor can help you further investigate the specific track records of the key executives and their success in previous, similar roles.
  • When speaking with current franchisees, you should specifically ask about their direct experiences with the leadership team and the quality of their guidance.
  • Your attorney can help you understand how management's stated experience translates into enforceable support obligations in the franchise agreement.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 does not indicate that the franchisor is owned by a private equity firm. This can be a positive factor, as it may suggest that business decisions are more likely to be focused on the long-term health of the brand and franchisee success, rather than short-term returns for outside investors. Ownership stability is a key consideration when evaluating a franchise opportunity.

Potential Mitigations

  • It is still prudent to ask the franchisor about their long-term ownership structure and any plans for future sale of the company with the help of a business advisor.
  • Your attorney can help you understand the 'Assignment by Franchisor' clause, which dictates what happens if the company is sold in the future.
  • An accountant can review the financials for signs of heavy debt that might prompt a future sale.
Citations: Not applicable

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 clearly identifies the franchisor, Senior HealthCare Investments, LLC, and its affiliate, Apex Senior Solutions Inc. It does not appear that there is a parent company whose financials would be material to your investment decision but have been omitted. Proper disclosure of all controlling entities is a key requirement for assessing the true financial backing and stability of the franchise system.

Potential Mitigations

  • A franchise attorney can help you verify the corporate structure and ensure all relevant affiliated entities have been properly disclosed.
  • In discussions with your accountant, review the financial statements and any inter-company transactions for clarity.
  • Seeking advice from a business advisor on the roles of the disclosed affiliates can provide a better understanding of the system's operational structure.
Citations: Not applicable

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 does not list any predecessors for the franchisor, Senior HealthCare Investments, LLC. A predecessor is a company from which the franchisor acquired the main assets of the business. The absence of a predecessor means the history presented in this FDD, including financial performance and litigation, represents the complete history of this specific franchisor entity, which simplifies due diligence.

Potential Mitigations

  • You should still have an attorney review Item 1 and the franchisor's corporate history to confirm there are no entities that should have been disclosed as a predecessor.
  • Your business advisor can help you research the history of the key individuals in Item 2 to understand their full background in the industry.
  • An accountant should review the financial statements for any notes that might relate to past business acquisitions or restructuring.
Citations: Item 1

Pattern of Litigation

Low Risk

Explanation

This risk was not identified in the FDD package. Item 3 states that there is no litigation required to be disclosed. This is a positive sign, as a pattern of lawsuits, especially those initiated by franchisees alleging fraud or misrepresentation, can indicate systemic problems within a franchise. The absence of such disclosed litigation suggests a less contentious relationship between the franchisor and its franchisees to date.

Potential Mitigations

  • An attorney can still conduct independent searches for litigation that may not have met the technical disclosure requirements of Item 3.
  • Asking current and former franchisees about any disputes they are aware of, even those not reaching litigation, is a wise due diligence step to take with a business advisor.
  • Understanding the dispute resolution process outlined in the franchise agreement is critical should a disagreement arise later; a lawyer should explain this.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
2
1
12

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
4
5
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
8
3
5

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
2
3
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
5
3
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
4
6
2

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
10
5
3

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 2
2
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.