
Sit Still
Initial Investment Range
$157,972 to $979,926
Franchise Fee
$40,000 to $65,000
We offer franchises for the operation of an upscale children’s hair salon.
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Sit Still April 2, 2025 FDD Risk Analysis
Free FDD Library AI Analysis Date: July 16, 2025
DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.
Franchisor Stability Risks
Start HereDisclosure of Franchisor's Financial Instability
High Risk
Explanation
Sit Still Franchising, LLC (SSF) explicitly warns its financial condition “calls into question” its ability to provide support. Audited financials in Exhibit F confirm this, showing a negative net worth exceeding $1 million and growing annual net losses of over $400,000 in 2024. This severe financial distress, which has prompted state regulators to require fee deferrals, poses a significant risk to SSF's viability and its capacity to support you.
Potential Mitigations
- A franchise accountant must meticulously review the audited financial statements, including all footnotes and the pattern of accelerating losses.
- It is crucial to discuss with your attorney the implications of the state-mandated fee deferrals and the explicit 'Special Risk' warning.
- Your business advisor should help you assess whether the franchisor can sustain operations and provide promised support without relying on new franchise sales.
High Franchisee Turnover
Low Risk
Explanation
This risk was not identified in the FDD package. Item 20 tables show rapid system growth but report no terminations, non-renewals, or other cessations for the last three years. High turnover is often a key indicator of franchisee dissatisfaction or lack of profitability, so its absence in a franchise system should be confirmed through direct conversations with a wide range of current and former franchisees.
Potential Mitigations
- Speaking with a significant number of former franchisees listed in Item 20 is essential to verify the reasons for their departure.
- Your accountant can help calculate the true turnover rate by analyzing the Item 20 tables for all forms of franchisee exit.
- Engaging an attorney to help you formulate questions for former franchisees can yield more insightful information about system health.
Rapid System Growth
High Risk
Explanation
The system has grown very rapidly, expanding from 6 to 24 franchised outlets in the last two years alone. This aggressive growth, when viewed alongside the company's severe and worsening financial instability detailed in Item 21, creates a high risk that SSF's support infrastructure is insufficient. Resources may be strained, potentially leading to inadequate training, site selection assistance, and ongoing operational support for new franchisees like you.
Potential Mitigations
- In discussions with your business advisor, you should question the franchisor's specific plans for scaling its support staff and systems to match outlet growth.
- It is important to ask a broad range of franchisees, both new and established, about the current quality and responsiveness of franchisor support.
- An accountant should help you analyze whether the franchisor's cash flow can sustain the necessary support infrastructure for this larger system.
New/Unproven Franchise System
High Risk
Explanation
SSF began franchising in 2018 and has sold off its company-owned outlets, meaning it no longer operates the core business itself. This lack of direct operational experience, combined with its very weak financial position, indicates the franchise system may be unproven at scale and potentially unsustainable. As a franchisee, you bear the risk of a business model that the franchisor itself does not currently operate, which could impact the quality of operational guidance and support.
Potential Mitigations
- A thorough due diligence investigation into the direct operational experience of the management team is critical and should be done with your business advisor.
- It's vital to speak with the earliest franchisees from the Item 20 list to understand the evolution of the system and support.
- Your accountant should carefully assess the franchisor's capitalization and its ability to survive without revenue from its own outlets.
Possible Fad Business
Low Risk
Explanation
This specific risk was not identified in the FDD. The business model, an upscale children's hair salon, serves a consistent consumer need and is not based on a short-term trend. While market preferences can change, the core service is not typically considered a fad. A sustainable business model should demonstrate long-term demand independent of temporary popularity.
Potential Mitigations
- Analyzing the long-term market trends for children's services with your business advisor can provide insight into the model's sustainability.
- It is a good practice to evaluate the franchisor's plans for service innovation and adaptation to stay relevant over time.
- Your financial advisor can help assess the business model's resilience to economic shifts and changing consumer tastes.
Inexperienced Management
Medium Risk
Explanation
While some executives have prior franchise experience, SSF as an entity no longer operates any salons itself, having sold its company-owned locations. Furthermore, some key operational support roles are filled by individuals recently promoted from franchisee ranks. This lack of current, direct corporate operational experience presents a risk, as the guidance you receive may be based on past, rather than present-day, hands-on knowledge, potentially affecting problem-solving and system evolution.
Potential Mitigations
- A careful review of the specific operational and franchising experience of each key manager listed in Item 2 should be conducted with your business advisor.
- Engaging with current franchisees to gauge their confidence in the management team's operational expertise is a critical step.
- Directly questioning the franchisor about how they maintain operational expertise without running their own outlets is a reasonable inquiry.
Private Equity Ownership
Low Risk
Explanation
This risk was not identified in the FDD package. Item 1, which details the franchisor's corporate structure, does not indicate ownership by a private equity firm. Such ownership can sometimes lead to a focus on short-term profitability over the long-term health of the franchise system, so its absence here is a neutral factor. Verifying the ownership structure is a key part of due diligence.
Potential Mitigations
- It is good practice to have your attorney confirm the ownership structure of the franchisor and identify the ultimate controlling parties.
- Researching the track record of any major corporate owner with other franchise systems can provide valuable insight.
- Speaking with franchisees about any recent changes in ownership and the resulting impact on the system is recommended.
Non-Disclosure of Parent Company
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 clearly discloses the parent company, Sit Still, Inc., and provides its address. The FDD appears transparent about the relationship between the franchising entity (SSF) and its parent. A failure to disclose a parent company can obscure the true financial backing and control structure of a franchise system.
Potential Mitigations
- Your attorney should always verify the corporate structure described in Item 1 to ensure all parent and affiliate relationships are disclosed.
- If a parent company's financial status is critical for the franchisor's viability, an accountant should confirm if their financials are required and provided.
- Understanding the legal and financial relationship between a franchisor and its parent is a key step your attorney can assist with.
Predecessor History Issues
Low Risk
Explanation
This risk was not identified in the FDD. Item 1 explicitly states that the franchisor has no predecessors. A predecessor is a company from which the franchisor acquired the business, and a history of issues with a predecessor, such as litigation or bankruptcy, could indicate underlying problems with the franchise system itself. The absence of a predecessor simplifies this aspect of due diligence.
Potential Mitigations
- Your attorney can help confirm the franchisor's history as stated in Item 1 through public records searches.
- In any franchise purchase, it's wise to ask long-tenured franchisees about the history of the brand and any prior ownership structures.
- A business advisor can help research the brand's origins to ensure no undisclosed predecessor history exists.
Pattern of Litigation
Low Risk
Explanation
This risk was not identified in the FDD package. Item 3 states there is no litigation that requires disclosure. A pattern of lawsuits, especially those initiated by franchisees alleging fraud or misrepresentation, can be a major red flag indicating systemic problems. Likewise, a high number of lawsuits initiated by the franchisor against franchisees can suggest an overly aggressive or unsupportive culture.
Potential Mitigations
- It's a good practice for your attorney to conduct an independent search for litigation involving the franchisor, its parent, and key principals.
- Always ask current and former franchisees about any formal or informal disputes they have had with the franchisor.
- Understanding the typical level of litigation in a given industry can provide context, a task your business advisor might assist with.
Disclosure & Representation Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Financial & Fee Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Legal & Contract Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Territory & Competition Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Regulatory & Compliance Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Franchisor Support Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Operational Control Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
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Term & Exit Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
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Miscellaneous Risks
Example Risk: Franchisee Financial Obligations
Blue Risk
Explanation
This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.
Potential Mitigations
- Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
- Conduct regular risk assessments
- Implement monitoring and reporting systems
Unlock Full Risk Analysis
Purchase the complete risk review to see all 102 risks across all 10 categories.