Apartments by Marriott Bonvoy Logo

Apartments by Marriott Bonvoy

Initial Investment Range

$34,763,700 to $115,227,100

Franchise Fee

$336,000 to $423,000

The franchisee will establish and operate a premium serviced-apartment hotel that will be designated as part of the "Apartments by Marriott Bonvoy" system.

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Apartments by Marriott Bonvoy March 31, 2025 FDD Risk Analysis

Free FDD Library AI Analysis Date: July 16, 2025

DISCLAIMER: Not Legal Advice - For Informational Purposes Only. Consult With Qualified Franchise Professionals.

1

Franchisor Stability Risks

Start Here
Total: 10
2
2
6

Disclosure of Franchisor's Financial Instability

Medium Risk

Explanation

The financial statements for the franchisor, MIF, L.L.C. (MIF), a subsidiary of Marriott International, Inc. (MII), show significant inter-company transactions, including a large receivable from related parties ($443 million). While MIF reports substantial net income, its financial position is deeply intertwined with its parent, MII. Your investment's stability could be affected by the financial health and strategic decisions of the much larger parent corporation, not just MIF itself.

Potential Mitigations

  • An experienced franchise accountant should analyze the audited financial statements in Exhibit J, paying close attention to the notes regarding related party transactions.
  • Discuss with your financial advisor the implications of the franchisor being a subsidiary and the level of financial dependence on its parent company, MII.
  • Ask your attorney to review any guarantees or support obligations from the parent company to the franchisor entity.
Citations: Item 21, Exhibit J

High Franchisee Turnover

Low Risk

Explanation

This risk was not identified as the franchise system is new and has no operating history. Item 20 tables show zero franchised outlets at the start or end of the last three years. High franchisee turnover is a critical indicator of systemic problems in an established system, such as unprofitability or poor support. Since no data exists here, this specific risk cannot be assessed, but the newness of the system presents its own set of risks.

Potential Mitigations

  • Once the system matures, it is critical to have your accountant analyze the turnover rates in Item 20 of future FDDs.
  • Engaging a business advisor to monitor franchisee satisfaction and system health through industry publications and networking can provide early warnings.
  • Your attorney can help you understand the standard reasons for franchisee turnover and what to look for in future disclosures.
Citations: Item 20

Rapid System Growth

Low Risk

Explanation

This risk was not identified in the FDD package. Rapid system growth can strain a franchisor's ability to provide adequate support. However, as a new system with zero operating units reported in Item 20, MIF, L.L.C. (MIF) is not currently experiencing this specific issue. The risk of an unproven system is more relevant here.

Potential Mitigations

  • A business advisor can help you monitor the pace of future growth against the franchisor's expansion of its support infrastructure.
  • As the system grows, regularly communicate with other franchisees to gauge the quality and responsiveness of franchisor support.
  • Your accountant can review future financial statements to assess if the franchisor is adequately investing in support systems to match growth.
Citations: Item 20, Item 21

New/Unproven Franchise System

High Risk

Explanation

The "Apartments by Marriott Bonvoy" franchise system is new, having commenced franchising operations in December 2023 with no units open as of the end of 2024. As an investor, you face the significant risks inherent in an unproven business model, including a lack of brand recognition for this specific concept and an absence of a performance track record for its franchisees. The success of the entire system, and your investment, depends on its future performance.

Potential Mitigations

  • A business advisor can help you conduct extensive due diligence on the parent company's (MII) strategy and commitment to this new brand.
  • Your attorney should help you scrutinize the experience of the management team outlined in Item 2, focusing on their history with new brand launches.
  • Given the higher risk, having your accountant create conservative financial projections is essential, as no historical franchisee data is available.
Citations: Items 1, 2, 19, 20

Possible Fad Business

Medium Risk

Explanation

The business model is premium serviced-apartment hotels, a segment of the lodging industry. While the Marriott brand is well-established, this specific "Apartments" concept is new and targets evolving travel trends like extended stays and remote work. There is a potential risk that this specific service model could be a short-lived trend rather than a segment with sustained long-term demand. Your 10-year, non-renewable agreement could outlast peak consumer interest in this particular lodging style.

Potential Mitigations

  • Engaging a hospitality industry consultant to analyze the long-term viability and market trends for serviced-apartment concepts is advisable.
  • Discuss with your financial advisor the risks of investing in a new concept tied to current travel trends versus established hotel models.
  • Question the franchisor on their long-term strategy and contingency plans if the serviced-apartment trend were to decline.
Citations: Item 1

Inexperienced Management

Low Risk

Explanation

This risk was not identified in the FDD package. Item 2 shows that the management team of the parent company, Marriott International, Inc. (MII), consists of executives with extensive careers within MII and other major corporations in the hospitality, retail, and technology sectors. The team appears to possess significant experience in managing large-scale operations and franchise systems, which is a positive factor for a new brand launch.

Potential Mitigations

  • It is still prudent to have your business advisor research the specific track record of the key executives involved in this new brand's launch.
  • In discussions with the franchisor, inquire about the specific team members who will be dedicated to supporting this new system.
  • Your attorney can help you verify the backgrounds of key personnel responsible for franchise sales and support.
Citations: Item 2

Private Equity Ownership

Low Risk

Explanation

This risk was not identified in the FDD package. The franchisor, MIF, L.L.C. (MIF), is a subsidiary of Marriott International, Inc. (MII), a publicly-traded corporation, not a private equity firm. However, the business dynamics of a large public corporation can still involve prioritizing shareholder returns, which may sometimes conflict with the long-term interests of individual franchisees.

Potential Mitigations

  • Your financial advisor can help you research MII's public filings and analyst reports to understand its strategic priorities and relationship with its franchisees.
  • Speaking with franchisees of other Marriott brands can provide insight into how the parent company manages its franchise relationships.
  • Your attorney should review the assignment clause in the Franchise Agreement to understand what happens if MII sells this brand or the franchisor entity.
Citations: Item 1

Non-Disclosure of Parent Company

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 clearly discloses that the franchisor, MIF, L.L.C. (MIF), is a subsidiary of Marriott International, Inc. (MII). Furthermore, Item 21 provides audited financial statements for the franchisor entity, MIF, L.L.C. While the parent company's financials are not included, MIF itself is the direct franchisor, and its own financials are provided as required.

Potential Mitigations

  • It is always good practice for your accountant to review the provided financials in Exhibit J to understand the franchisor's specific financial condition.
  • Your attorney can confirm that the disclosure of the parent-subsidiary relationship in Item 1 is clear and sufficient.
  • A financial advisor can help you understand the potential benefits and risks associated with being franchised by a subsidiary of a large public company.
Citations: Item 1, Item 21, Exhibit J

Predecessor History Issues

Low Risk

Explanation

This risk was not identified in the FDD package. Item 1 does not list any predecessors for MIF, L.L.C. (MIF), as it appears to be a purpose-formed entity for franchising. The litigation and bankruptcy history disclosed in Items 3 and 4 pertains to the parent company, MII, and its other subsidiaries, not to a predecessor from whom this specific franchise system was acquired.

Potential Mitigations

  • Your attorney should confirm the corporate history detailed in Item 1 to ensure no predecessor information appears to be missing.
  • A business advisor can help research the history of the Marriott brand portfolio for context, even if no direct legal predecessor is listed.
  • When a franchisor does have predecessors, it is critical for an attorney to review their litigation and bankruptcy history for inherited risks.
Citations: Items 1, 3, 4

Pattern of Litigation

High Risk

Explanation

Item 3 discloses extensive and material litigation involving the parent company, Marriott International, Inc. (MII). This includes numerous class-action lawsuits and governmental investigations related to a major data breach, litigation concerning resort fees, and antitrust lawsuits. MII has also initiated multiple arbitrations against franchisees to collect millions in liquidated damages. This history suggests a complex and litigious environment which could create risks for you as a franchisee.

Potential Mitigations

  • A franchise attorney must carefully review the details of all litigation in Item 3 to assess potential risks to the system and your business.
  • Discuss the franchisor's history of suing franchisees with your attorney to understand their approach to contract enforcement.
  • The significant data breach litigation highlights the importance of understanding your own cybersecurity obligations, which should be reviewed with an IT consultant and your attorney.
Citations: Item 3
2

Disclosure & Representation Risks

Total: 15
2
1
12

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

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3

Financial & Fee Risks

Total: 10
5
4
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

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4

Legal & Contract Risks

Total: 16
4
6
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

5

Territory & Competition Risks

Total: 5
4
1
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

6

Regulatory & Compliance Risks

Total: 10
4
2
4

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

7

Franchisor Support Risks

Total: 4
2
2
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

8

Operational Control Risks

Total: 12
3
8
1

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

9

Term & Exit Risks

Total: 18
5
7
6

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.

10

Miscellaneous Risks

Total: 1
1
0
0

Example Risk: Franchisee Financial Obligations

Blue Risk

Explanation

This risk involves the financial obligations that a franchisee must meet, including initial fees, ongoing royalties, and other required payments. Understanding these obligations is crucial for long-term success.

Potential Mitigations

  • Carefully review the Franchise Disclosure Document (FDD) and consult with a franchise attorney to fully understand all financial commitments before signing.
  • Conduct regular risk assessments
  • Implement monitoring and reporting systems

Unlock Full Risk Analysis

Purchase the complete risk review to see all 102 risks across all 10 categories.